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Thursday, September 27, 2007

The Outsourcing of Production Companies-- from India to America

In the past, American distributors have held an arm's length relationship with Bollywood-- rarely collaborating with the people, but sometimes acknowledging it.

Times have changed. Some view Bend it Like Bekham or Monsoon Wedding as breakthrough movies, making the connection between Hollywood, the richest movie industry, and Bollywood, the industry with the most popularity. There's only one problem with that: Those films aren't Bollywood.

The film Lagaan did make the news when it was nominated for an Oscar, but that was six years ago.

Now, as India is becoming more of an economical force and a greater presence in international affairs, Hollywood, and American entrepreneurs, can no longer ignore the "other" movie industry.

Recently, Sony Pictures decided to produce a film titled "Saawariya." The movie is directed by Sanjay Leela Bhansali, who has won countless awards for the four previous movies he directed. This will make "Saawariya" the first film produced by an American company.

The movie features two newcomers, children of accomplished Bollywood stars. The film has been creating much buzz among Bollywood fans. Let's hope that the movie lives up to the expectations, and initiates a great collaboration between India and America, Bollywood and Hollywood.