Time for Change!

The King of Bollywood has spoken. He told The Times of India that "The technology we use in Bollywood is fantastic. But, we need to wed these two considerations to come up with smart movies. To start with, our movies need to be shorter and crisper.”

If Shahrukh Khan, the actor known for starring in films that aren't really smart, or short, or crisp-- that are ultra-glamorous films which cater to Non-Resident Indians, is stating the need to change the age old ways, the creators of his films (which include the heavyweights of Bollywood) are going to have to listen.

Because the other Bollywood has already followed this path. The days of shooting songs in Switzerland and having lavish sets and costumes are no longer the mantra of Bollywood. Last year, the two most successful films were "Rang De Basanti," "Omkara" and "Lage Raho Munnabhai," both movies which had songs, but lacked foreign backdrops or incredibly expensive sets.

Shahrukh Khan's own movie, "Kabhi Alvida Naa Kehna," which took place in New York and included a star studded cast and over-the-top acting, was not as popular among Indians as the other three movies were, when his movies are usually the top contenders for awards and praise.

There is a changing trend in Bollywood-- and half of the industry has caught on. Hopefully, the other half will follow, which Shahrukh leading the way.